What Exactly Is A Free Bet?

No matter how huge the internet-based sports betting and casino industry is, and how successful online sportsbooks are, they are always on the lookout for new customers.  For them, the best way to grab the attention of a potential new customer is via an enticing New Customer Bonus, which will often come in the form of a Free Bet.

Free Money!

A Free Bet offers new customers the chance to use their news sportsbook for the first time by placing a bet with “free money”  given to them in the form of an introductory offer as a Free Bet. The bet can be redeemed as a percentage of the initial deposit the customer opened their new account with, or as a fixed amount already stipulated in the bonus offer.

In the following text we will attempt to clarify what may often seem complex, hopefully allowing you to take advantage of lots of excellent free bet offers, in which sportsbooks are literally handing you free money to wager with.

Top 5 Free Bet Sign Up Offers

Unibet Sign Up Offer

Get a £40 Free Bet with Unibet

Unibet are offering £40 in free bets when you bet £20 on football

Claim OfferClaim Offer
Terms & conditions apply
New customers only. 18+, BeGambleAware.org. Minimum deposit £10. Place any sportsbook bet (except Racing) of £20+ at minimum odds of 1.40 (2/5) to receive your free bets and casino bonus. 35x wagering on casino bonus. Free bet will expire 7 days after opt in. £20 Casino bonus will expire after 30 days of opt-in.
William Hill Sign Up Offer

Bet £10 Get £30 Free Bet Bonus

Get £30 in Free Bets as part of their Bet £10 and get £30 in Free Bets.

Claim OfferClaim Offer
Terms & conditions apply
New customers who register, deposit & bet via Mobile only,, min £10 stake, win only, min odds 1/2, free bets credited as 2 X £15 (30 day expiry), free bet/player/payment method/country restrictions apply. *By entering the Promo code in the box above you agree to the full terms and conditions of this promotion as displayed below.*
Betfred Sign Up Offer

£30 Free Bet When You Bet £10

Get a £30 free bet bonus with Betfred when depositing just £10!

Claim OfferClaim Offer
Terms & conditions apply
18+, UK & NI only. 1st sports bet of £10+ in one transaction, settled in 60 days. Odds evens (2.0) +. £30 free bet paid within 48 hours of bet settlement, 7-day expiry. Payment restrictions apply. SMS validation may be required. Game restrictions apply. Max 30 Free Spins on selected games. 7 day expiry. Full T&Cs apply.
BetVictor Sign Up Offer

Get a £30 Bonus Bet when betting just £5

Get a £30 free sports bonus bet when placing just a £5 bet

Claim OfferClaim Offer
Terms & conditions apply
New Customers only. Deposit and place a £5 qualifying bet at odds of 2.00 or greater within 7 days of opening a new account; excludes cashed out bets. Receive 2x £10 Free Sports Bets, valid on set events only at odds 2.00 or greater, expires in 7 days, plus a £10 Casino Bonus, expires in 7 days. Wager the Casino Bonus 35x to withdraw winnings. Credit/Debit card deposits only. Geographical Restrictions and T&Cs Apply. Please Gamble Responsibly.
Redbet Sign Up Offer

Get a £10 Bonus Bet on your first deposit!

Redbet are offering you a £10 bonus bet on your first deposit!

Claim OfferClaim Offer
Terms & conditions apply
18+ £20 minimum deposit. Bonus bet valid for 7 days. Min odds 3/1. Min. 3 selections. Bonus bet can not be split. Cash out not eligible. Additional T&C's apply.

Am I Eligible For New Customer Free Bets?

The simple answer is “Yes!”, as long as you are a genuine New Customer when you open an account with the sportsbook providing the Free Bet offer that has caught your eye. If you suddenly realize that you were once a customer of said sportsbook, don’t despair too much. While that specific offer is no longer available to you, there will likely be very similar offers provided by other sportsbooks that you have no prior history with.

Similar Offers

Simply got to the BettingSignupOffer.com homepage via your PC, tablet or smartphone and scan the list of special offers currently available. If you see something you like AND you are eligible for (because you are not an ex-customer) click on the link. Be sure to read the Terms & Conditions, and if you are happy, just follow the sportsbook’s sign-up procedure and create your account.

Remember, in order to be eligible for a New Customer Free Bet special offer, you cannot be a former customer of said sportsbook.

What Do I Need To Know About My Free Bet Offer?

For fans of sports betting in the UK, Ireland and Europe, there are many credible online sportsbooks to choose from. What’s more, practically 100% will have a Free Bet introductory offer they are promoting. Most of these sportsbooks hail from the UK, Ireland and Scandinavia, and all are fully licensed.

While bet365, William Hill and Ladbrokes are household names, they don’t always have the best offers, so it’s always worth checking the BettingSignupOffer.com to see what’s available. Sometimes new sportsbooks desperate for new customers will have a spectacular Free Bet new customer promotional offer.

However, before you take the plunge, here are some pointers that you need to bear in mind:

  1. A Free Bet or Free Credit will most likely have a quick expiration date
  2. To be eligible for their Free Bet, new customers may need to make a specific minimum deposit – usually £20 – or a specific minimum stake – often £10 – as their first bet on a single or each-way wager
  3. A Free Bet promotion normally applies to the new customer’s first bet, but occasionally  the offer may also apply to future bets
  4. A new customer can only claim their Free Bet offer once
  5. A Free Bet held in credit form must be used only for betting purposes. It cannot be monetarily withdrawn
  6. Terms & Conditions should always be read carefully, as they are likely to differ between bookmakers

List Of Credible Online Sportsbooks

For customers in Great Britain, Ireland and Europe, there are many credible online sportsbooks, and virtually 100% will at some time have a Free Bet introductory offer they are promoting. Most of these sportsbooks hail from the UK, Ireland and Scandinavia, and all are fully licensed.

While the vast majority of people have heard of the likes of bet365, William Hill, Ladbrokes, and Paddy Power, there are sportsbooks you may never heard of that are just as big, such as BetStars, and many others that have huge customer bases in Scandinavia such as Leo Vegas.

Here are just some of the sportsbooks that will come with Free Bet introductory offers:

bet365, Betfred, Betfair, BetHard, BetStars, BetVictor, BetWay, BoyleSports, Bwin, Coral, Ladbrokes, Leo Vegas, Mr Green, Paddy Power, Play Ojo, QuinnBet, Redbet, Skybet, Sportingbet, Unibet, William hill, 32red, 888sport

All of the sportsbooks listed above are UK or Malta licenced and follow the security and regulation guidelines laid down by the UK Gambling Commission, an institution that came about following the UK Gambling Act of 2005.  The UK Gambling Commission was formed in 2007, and was set up in order to regulate commercial gambling in Great Britain.

What Is A Betting Bonus?

A Betting Bonus is a specific amount of money that is added to your first bet, and is recognised as a Free Bet new customer bonus offer. How it works is that the sportsbook will match 100% the size of the opening bet placed by the new customer. Therefore, a new customer can place a substantial amount on their first wager, while only risking 50% of their original deposit.

A typical new customer welcome offer sees the sportsbook match the initial deposit of the new customer 100%, up to a set limit (often 100, sometimes 200). In this instance, the new customer is well within their rights to go and place a bet using all of their welcome bonus.

In the case of a bonus figure broken down into specific free bets however, the bookie gives the customer the chance of using their bonus with more caution, consideration and strategy.

There is often a time limit on when free bets can be used by. For example, it is often the case that all free bets must be used within seven days of opening a new account. Obviously this means that the new customer’s sphere of betting is limited to what’s taking place that week.

Some sportsbooks may also legislate as to the minimum number of bets needed to be placed before a new customer can make a withdrawal. Often, the requirement is that bets equal or greater in value than the welcome bonus must be placed before a new customer can make a cash withdrawal.

New Free Bet Welcome Offers

The below table displays examples of the latest Free Bet welcome offers available today from UK online sportsbooks:

UK BookmakerPromo CodeBetting Offer
LadbrokesFollow LinkBet £5 Get £20
CoralFollow LinkBet £5 Get £20
BetfredFollow LinkBet £5 Get £30
BetfairFollow Link£50 Matched Free Bet
Bet365Follow LinkUp to £100 in Bet Credits


Each bookmaker has their own terms and conditions that apply to their offers, which you must read carefully. If interested you can redeem the promotional offer of your choosing by clicking on the link shown which will take you to the particular sportsbook’s website.  You can do this while on your PC, laptop, tablet or smartphone.

Are There Ever Free Bets For Existing Customers?

While free bets have traditionally been used as welcome offers for new customers, we have recently seen a change in that trend. Several major sportsbooks have rewarded existing customer loyalty with a Free Bet.

If an existing customers deposits funds over a specific amount they may be rewarded with a Free Bet.  Additionally, a major promotional drive for a major sporting event will often feature a Free Bet as part of the package.  Let’s face it, the top online sportsbooks are so wealthy, they can certainly afford to reward customer loyalty.

Terms & Conditions

It may seem like a pain in the backside, but please remember to always read the Terms & Conditions of each offer and indeed of each UK bookmaker. The reason for the latter is that some sportsbooks Terms & Conditions will vary greatly from another’s.

Some online sportsbooks may require you to place a minimum deposit once you open an account to claim the free bet or sign up deal.

Different Types Of Free Bet Offers

There are normally five types of Free Bet new customer offers. They are:

  1. Betting Amount Matched 100%
  2. Betting Credit For Future Bet
  3. Fixed Amount Added To Initial Deposit
  4. Fixed Amount Added To Free Bet
  1. No Deposit Required

Occasionally, a free bet welcome offer will be aimed at one sport specifically, usually football or horse racing. However,  in general you will be able to place your free bet on a sport of your choosing, be it football, golf, horse racing, tennis, or any other sport that this particular sportsbook covers.